Remember the craze over Pokemon-Go? I never quite got it. Watching thousands of people searching for an imaginary character here in the real world for the sake of, um, well, “catching” one seemed odd to me. While not into the game itself, I was most impressed with the marketing strategy used to get intelligent, busy people to find time to travel out of their way to play this game.
While talking with one of my clients during our session, we mused about the Pokemon-Go phenomenon. What happened next was really exciting. This 16-year-old student decided to create an app that is similar to the Pokemon-Go game in concept but with a wonderful twist. Instead of luring gamers to chase inanimate objects, his app would connect people who need a little help with nearby caring people who have a little time (and desire to win a lottery!). Yup!
Ever wish someone could pick up some diapers or coffee creamer for you when you’re in a bind? Or if your back goes out while carrying in groceries, wouldn’t it be nice to have someone carry them in for you? There’s always someone nearby but they just don’t know you need help. So instead of chasing a Pokemon character, you would be checking to see if anyone needs help. My student is setting up an app that connects these people by creating a point system for the volunteer and a nominal-fee system for the person needing help. To encourage the do-gooders to check their app to see if anyone needs a little assistance when they might have 10-15 minutes to spare, the nominal fees go into a big pot (like a lottery) that can be won by any of the do-gooders.
Now that’s a game even I would play. I could help someone out when I have extra time and I could win some money? Um, yeah! If he could get a fraction of the people who chased Pokemon to help others, imagine how we could transform our communities into a more giving and loving world. I’ll keep you posted on my student’s progress. Want to help him build the app? Call me at Merit (831-462-5655)!